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McDonald’s Nixes Dollar Menu
In recent times, McDonald’s once very successful Dollar Menu has been hurting business. McDonald’s CEO Don Thompson explained the benefits of the new “Dollar Menu & More,” explaining that the menu...
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Poultry and Pork Prices Expected to Fall in 2014
Poultry and pork prices are expected to fall 5-9% and 4-13% next year, respectively. The decrease in chicken breast meat prices could result in cheaper menus at fast casual and fast food retailers...
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José Andres to Break Into Fast Food Scene
José Andres revealed to Vanity Fair about his plans to enter the fast-food industry in the coming year and a half. “Maybe I shouldn’t tell you . . . I’m not going to tell you why, but, I’ve been saying...
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New Competition for Shake Shack from Beijing
Uncle Sam Fast Food, a Bejing-based hamburger chain has signed a lease to open its first U.S. restaurant location. The fast food hamburger joint is set to open in a 5,600 square-foot space on Fifth...
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Burger King Acquiring Canadian Coffee Chain Tim Hortons
Burger King announces on Tuesday that they are acquiring the Canadian coffee and doughnut chain Tim Hortons in an $11 billion dollar deal. The aim is to convert Tim Hortons into a major player in the...
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Seasonal Food Offerings to Boost Sales
Let the pumpkin-flavored products begin! Beginning this week many chains are rolling out their seasonal pumpkin-flavored treats. McDonald’s will be offering their pumpkin-spiced latte beginning Labor...
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The Costs of National Coffee Day
Yesterday was National Coffee Day, and in honor of this, many fast casual enterprises offered free coffee to their guests. This pseudo marketing ‘holiday’ (comparable to Doughnut Day or Gummi Worm Day)...
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Preorder Apps to Boost Efficiency
Beginning this December, 150 Starbucks shops in the Portland, Oregon area will have the opportunity to test a new preorder app to avoid the daunting morning coffee lines. Linda Mills, spokeswoman for...
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McDonald’s to Simplify Menu Items
McDonald’s has had it’s biggest U.S. sales decline in 14 years, and is looking to take major steps to rectify the situation. The main step McDonald’s is taking to re- boost sales is to remove a good...
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QSR Chains Seeking New Image
Quick-service chains will be attempting to reinvent a fresher image for the New Year by dropping their reputation of serving ‘junk food.’ The masses have spoken, expressing an aversion to overly...
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The Big M loses it’s Size
For the first time since 1977, one of the largest restaurant chains in the world, McDonald’s, is projected to close more stores than open in the United States. Over the past two years, McDonald’s has...
View ArticleMcDonald’s Is Selling Cheesy Bacon Fries In Certain States
“McDonald’s traditional hot and crispy fries are getting jazzed up with two classic add-ons: Smoked bacon bits, and a gooey drizzle of real cheddar cheese sauce. It’s not quite the...
View ArticleMcDonald’s Spent $48 Million to Push Bacon in February
“McDonald’s led all companies in advertising dollars spent at $48 million, less than what the chain allocated in January. Taco Bell (second on the list) cut its TV advertising funding by nearly half,...
View ArticleMcDonalds Buys Dynamic Yield For $300 Million to Bring Big Data to Drive-Thru
“In a testament to the value of personalization, McDonald’s announced plans to acquire an Israel-based startup that uses data to serve up personalized offers to customers. According to people familiar...
View ArticleMcDonald’s Redefines Health In Terms Of Sustainability
“McDonald’s is moving toward a menu free of artificial colors, flavors and preservatives, but every product has a unique challenge, said Amy Wilcox, director of quality systems and supply chain...
View ArticleMcDonald’s Spent $50 Million on TV Advertising in April
“McDonald’s easily led all companies in TV ad spend last month for the second time in 2019, spending $50 million to promote its new any size $1 soft drink limited time offer, and mix and match 2 for $5...
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